The Story of Boxes,
the Good, the Bad and the Ugly

The Secret to Human Liberation, Peace and Happiness
Written by: Rúna Magnúsdóttir & Nicholas Haines

A brilliant treatise on the life-stifling, human-potential-limiting and dream-thwarting effects of bias, prejudice and socially-coerced conformity
— Dr Andrea Pennington MD Author of “I Love You, Me!” & Co-Founder of the #RealSelfLove Movement

The Secret to Human Liberation, Peace and Happiness!



shines a light on our mental habit of thinking in “boxes” – the authors’ lucid metaphor for the generalisations, classifications, and stereotypes that shape our thoughts and, ultimately, our lives. We are living in turbulent times. Conflict and social unrest seem to be everywhere, and rapid technological changes are only adding to the cultural upheavals. Uncertainty – about the future, about ourselves – looms large in the collective consciousness of humanity. But is there a realistic path towards liberation, peace, and happiness for us all?

Yes, there is – according to the authors of The Story of Boxes. The issue is that we all have a tendency to think in boxes – mentally placing people, ideas, and even objects (like underpants!) into rigid categories. Some of these categories – or “boxes” – are good. They are a source of joy and comfort. Others are bad – responsible for creating immense pain, isolation, and division in the world. And others? They’re just plain ugly!

Once you become aware of the boxes that rule your personal life, the authors say, you can break out of box-based thinking and live a life that’s freer and happier. You are no longer caged in by the walls of mental boxes.

By investigating our unconscious and conscious boxes – and sharing inspirational stories and easy-to-grasp examples – this always cogent, sometimes funny book gives you a new way of thinking about reality.

The book explores some of humanity’s most salient and enduring boxes, including gender, race, sexuality, religion, and class – and gives you a key to unlock the boxes in your own mind.

As someone that has worked throughout my life towards positive personal and social transformation to accelerate the pace of individual and collective awakening, I think this book is essential reading for everyone, especially our children.
— Chris Attwood, Co-author of the New York Times Best Sellers, The Passion Test and Your Hidden Riches

The Story Of Boxes, The Good, The Bad & The Ugly - The Secret to Human Liberation, Peace and Happiness by Rúna Magnús and Nicholas Haines is a new way of looking at the world, explains what limits us as human beings, and sets us on a path to be and love who we truly are.

I recognize that creating change that is inclusive and sustainable can be difficult.
Once I read ‘The Story of Boxes’ I knew that it contained many solutions that are both simple to grasp and deeply profound in their actions.
— Thordis Loa Thorhallsdottir - deputy Mayor of Reykjavik


Join the tribe of other changemakers, become a patron for the movement. By supporting the movement you are helping us raising awareness towards the consequences of placing ourselves and others into invisible, isolating and often limiting boxes, preventing humans to become the change they want to see in their world.

My belief is that we can change the course of history and become a truly sustainable planet. The Story of Boxes highlights the very best and worst of what it is to be human. It offers a simple way forward to develop a more inclusive society.

By making pertinent changes in our lives, we will positively transform the world in which we live.
— Molly Bedingfield, Founder & CEO of Global Angel Foundation